Pamphlet contents by engagement behavioural principle
1. Prodound and memorable, 2. What are peatlands. 3. Extraction visuals and exemplify. 4, Extraction visuals and facts, 5. visuals and role modelling, 6. Credible authorities, 7. Self-efficacy, 8. Social proof. 9. Enable alternatives. 10. Enable purchasing power, 11. Inspiring graphics